How to Do Keyword Research in 2025, Tools, Types, how to choose a keyword & more.
Introduction to Keyword Research
If you’ve ever typed something on Google like “best smartphones under 20000” or “how to lose weight naturally”, then congratulations, you’ve unknowingly done keyword research from the user’s side.
Now, imagine you’re on the other side the person or business trying to appear when someone types such search queries. That’s where Keyword Research comes in.
In simple words, keyword research is all about understanding what people are searching for online, and using those exact words (called keywords) in your content so your website or blog can appear in the search results.
Let’s say you own a bakery in Mumbai. If someone searches “best chocolate cake in Mumbai”, and you’ve used that phrase naturally in your website, there’s a high chance Google will show your bakery. That’s the power of keyword research.
Today, millions of people search for solutions, products, services, or even just simple questions every day. If you can figure out what exactly your audience is typing into Google, and then create useful content around it you’ll start attracting the right visitors to your website without spending money on ads.
So, keyword research is not just about choosing fancy words it’s about:
Getting into your customer’s mind,
Knowing their needs,
And making sure your content speaks their language.
Whether you’re writing a blog post, launching a website, or promoting a service, starting with the right keywords gives your content a proper direction and purpose. It’s like choosing the right road before starting a journey.
And the best part? It’s not as technical or boring as it sounds. With the right approach and tools, keyword research can actually be a fun and rewarding process that opens up real opportunities for traffic, visibility, and business growth.
About Keyword Research
Keyword Research is the process of identifying the terms and phrases your potential audience is searching for online. These are the queries that reflect user intent, and help you decide what kind of content you should create to drive organic traffic.
Let’s say you own a shop, but it’s hidden in a narrow lane where nobody passes by. No matter how good your products are, if people don’t know your shop exists, they won’t come, right?
The same logic applies to websites and online businesses. If people can’t find your website on Google, they won’t visit it. This is where keyword research comes into play.
In simple words, keyword research means finding out what people are typing into Google when they want to know something, buy something, or solve a problem. These words or phrases are called “keywords”.
For example, imagine you run a cake shop in Bangalore. People might search for things like:
“Best chocolate cake in Bangalore”
“Birthday cake delivery near me”
“Eggless cakes Bangalore”
If your website or blog contains these keywords in the right way, Google understands that your content is relevant and useful. That’s how it starts showing your site to people searching for those terms.
So basically, keyword research is the process of finding out:
What people are searching for online
How many people are searching for it
How tough or easy it is to rank for that keyword
Which words you should use to get more traffic to your website
It’s like understanding your customers before they even visit you.
Real-Life Example:
Let’s say you’re starting a tuition center. If you just use the word “tuition” on your site, it’s too general. But if you use “Math tuition for Class 10 CBSE in Delhi”, it is more specific. These kinds of focused keywords are much more powerful, especially in local SEO.
What Makes Good Keyword Research Special?
In today’s competitive world, just having a website or blog isn’t enough you need to know what your audience wants and how they search for it online. Keyword research helps you do exactly that.
It’s not just about getting more visitors to your site, it’s about getting the right visitors, people who are actually interested in what you offer. Whether it’s a blog post, a service, or a product keyword research helps your content reach the right person at the right time.
Why Keyword Research is Important in SEO?
Let’s understand this with a simple example.
Imagine you’ve opened a new restaurant in Mumbai. You’ve set up the perfect ambience, hired the best chef, and your food is excellent. But what if no one knows about your place? No matter how good your food is, unless people find you, your restaurant won’t grow.
That’s exactly what happens with websites that don’t use proper keyword research. You may have written great content or listed amazing services, but if people are not finding your site on Google, it won’t bring in any results.
So, what exactly does keyword research do?
It helps you understand what people are searching for, and how you can appear in front of them when they search for those things. In simple words, it connects your content with your target audience.
Here’s why Keyword Research is super important in SEO:
1. It helps you reach the right people
There’s no point in getting random traffic. What you need is relevant traffic people who are actually interested in your product, service, or information.
Let’s say you offer “digital marketing courses in Hyderabad”. If you do proper keyword research, you’ll know that people are searching for:
“Best digital marketing course with placement”
“Online digital marketing course in Telugu”
“Affordable digital marketing course Hyderabad”
By using these exact phrases in your website or blog, you are directly reaching out to the people looking for exactly what you offer.
2. Boosts your Google rankings
Google’s job is to show the most relevant results to the searcher. When your content includes the right keywords — and answers the user’s intent Google will push your website up in search results.
Higher rankings = more clicks = more traffic = more leads or sales.
3. Saves money on paid ads
When you understand which keywords are working well for you, you can even stop spending big money on ads. Good keyword research allows you to get organic (free) traffic instead of only depending on paid promotions like Google Ads or Facebook Ads.
And the best part? Organic traffic builds long-term value ,it keeps coming even when you stop advertising.
4. Helps you understand market demand
Keyword research tells you what’s trending, what your competitors are targeting, and what kind of content people want to see. It’s like a window into your audience’s mind.
For example, during IPL season, a sports blog might see a spike in searches like:
“Best players in IPL 2025”
“IPL 2025 schedule”
“Fantasy league team tips”
When you know these trends early through keyword tools, you can create content that rides the wave of demand.
5. ✍️ Improves your content strategy
Instead of guessing what topics to write about, keyword research gives you a clear direction.
If you’re a food blogger, and you see people are searching for:
“Easy South Indian lunch recipes”
“No onion no garlic dinner ideas”
“Healthy tiffin recipes for kids”
Now you know exactly what kind of blog posts to publish ,and how to structure them.
6. Supports long-term SEO growth
SEO is not a one-time task. It’s a continuous process by regularly updating your keyword research and adapting your content, you stay relevant and competitive.
Over time, you’ll build topical authority ,where Google starts trusting your site as a reliable source of information in your niche.
Real-World Scenario
Let’s say you run a coaching center in Jaipur. If you don’t do keyword research, you might just use something like “coaching classes” on your homepage.
But with research, you might discover people are actually searching:
“NEET coaching in Jaipur with hostel”
“CBSE board tuitions for Class 12 Jaipur”
“Best math's tutor near me”
Now, you know what exactly to write on your website and which keywords to use in your titles, headings, and descriptions.
That’s how keyword research makes a direct impact on your visibility and business.
Types of Keywords in SEO
When you think about growing your website traffic through SEO, the most important step is choosing the right type of keywords. But all keywords are not the same. Different types of keywords serve different purposes. If you understand their nature and usage, your content can reach the exact audience you want.
Let’s dive deep into the major types of keywords used in SEO in a simple and practical way.
Short-tail Keywords (Head Keywords)
Definition:
These are very short search terms ,usually just one or two words. They are broad, general, and often have very high search volumes.
Example:
“Shoes”
“Mobile Phones”
“Digital Marketing”
Pros:
High search volume
Covers a wide topic
Good for brand awareness
Cons:
Very high competition
Difficult to rank
Less user intent clarity
When to Use:
Use short-tail keywords in your homepage content or category pages to target a broad audience.
Long-tail Keywords
Definition:
These are longer search phrases generally three or more words. They are more specific and show clearer search intent.
Example:
“Best running shoes under ₹3000”
“Affordable web hosting for small business in India”
“How to prepare for UPSC in 6 months”
Pros:
Easier to rank
Less competition
Higher conversion rate
Matches exact user intent
Cons:
Lower search volume
Needs more content to target multiple long-tails
When to Use:
Use these in blog posts, product pages, and FAQ sections to attract targeted traffic and better engagement.
LSI Keywords (Latent Semantic Indexing)
Definition:
LSI keywords are related words or phrases that give context to your main keyword. They help search engines understand what your content is really about.
Example:
For the main keyword “Digital Marketing”, LSI keywords can be:
“SEO”, “PPC”, “Content Marketing”, “Email Campaigns”
Pros:
Improves content relevance
Helps in semantic SEO
Boosts chance of ranking for multiple terms
Cons:
Needs research and understanding of topic depth
When to Use:
Use LSI keywords naturally throughout the article in headings, paragraphs, alt text, etc.
Branded Keywords
Definition:
These keywords include a specific brand name — it could be your own or someone else’s.
Example:
“Nike shoes”
“Amul butter price”
“Tata Motors service centre”
Pros:
High trust and conversion
Great for brand building
Attracts people already aware of the brand
Cons:
Not suitable for new brands unless you’re promoting yourself
You cannot rank easily on competitors’ branded keywords
When to Use:
Use in your brand-related blogs, product pages, and when promoting your own services.
Non-Branded Keywords
Definition:
These do not include any brand name. They are generic but targeted keywords.
Example:
“Running shoes for men”
“Digital marketing company in Mumbai”
“Best laptops under ₹50000”
Pros:
Ideal for attracting new visitors
Helps in early-stage brand discovery
Can rank without brand authority
Cons:
May require strong SEO effort to outrank big brands
When to Use:
Use in blog posts, landing pages, and service descriptions.
Transactional Keywords
Definition:
These keywords show that the person is ready to take an action mostly buying something or signing up. They have a high commercial intent.
Example:
“Buy laptop online”
“Best budget smartphones in India”
“Sign up for free stock trading account”
Pros:
High ROI potential
Ideal for sales and conversions
Brings warm leads
Cons:
Often high competition in paid ads
When to Use:
Use on eCommerce product pages, paid ad landing pages, and service signup forms.
Informational Keywords
Definition:
These are used when people are looking for information, guides, tutorials or tips. These keywords show curiosity or learning intent.
Example:
“How to bake a cake at home”
“What is digital marketing”
“Benefits of yoga for stress relief”
Pros:
Builds trust and authority
Brings early-stage visitors
Great for blog content
Cons:
May not convert directly into sales
When to Use:
Use for blogs, educational content, guides, how-to articles.
Navigational Keywords
Definition:
These are used when people are trying to reach a specific website, brand or page.
Example:
“Flipkart login”
“IRCTC ticket booking”
“Instagram homepage”
Pros:
High click-through rate
Brings returning visitors
Useful for branded search
Cons:
Limited to existing users
Won’t help much if you’re not a known brand
When to Use:
Target only if your site already has recognition or if you’re optimizing brand mentions.
Commercial Keywords
Definition:
These show that users are comparing products or services and are likely to purchase soon they are in the consideration stage.
Example:
“Top 5 laptops for students 2025”
“SEMRush vs Ahrefs”
“Best car insurance companies in India”
Pros:
High-quality leads
Great for affiliate marketing
Perfect for review or comparison blogs
Cons:
Competitive in nature
Needs detailed content
When to Use:
Use in listicles, comparison blogs, YouTube reviews, affiliate websites.
Knowing different types of keywords is like understanding the traffic signals of SEO. Each type guides your strategy in a different way.
Use short-tail to attract a wide audience
Use long-tail to target specific people with intent
Use transactional for selling
Use informational for educating
And mix in LSI, branded, and commercial keywords to keep your content rich and SEO-friendly.
In 2025, it’s not just about inserting keywords it’s about understanding searcher intent and delivering value keep your audience in mind, write naturally, and choose your keywords wisely.
Why Do Keyword Research?
If you are running a business, blog, or website in today’s digital world, keyword research is not just a good-to-do activity it’s a must do whether you want to get more people to visit your website, increase your sales, or simply become more visible online, keyword research is your first and strongest step.
Let’s understand in a very simple and practical way, why keyword research is important and how it can benefit your website or content.
1. It Helps You Understand What People Are Actually Searching For
You may think people are searching for “affordable laptops”, but they might actually be typing “best budget laptops under ₹30,000”.
Without keyword research, you’ll be guessing.
With keyword research, you’ll know exactly what to target.
Real-life example:
A travel blog owner assumed users were searching for “holiday destinations in United States”, but keyword research showed that many users actually search for “offbeat places to visit in Texas in October”.
By changing the blog topic, they ranked higher and got more traffic.
2. It Helps You Target the Right Audience
What’s the point of getting 10,000 website visitors if none of them is interested in your product or service?
Keyword research helps you find words and phrases that your target audience is already using, this means your content will directly connect with the people who matter.
Example:
If you offer yoga classes in Mumbai, then keywords like “online yoga classes Naperville” or “morning yoga sessions near Nashville” are what your potential students are likely to search.
3. It Increases Your Google Rankings
Search engines like Google use keywords to understand what your page is about. If you include the right keywords in your content, you are giving Google a clear signal:
“Hey, this page is perfect for this search query”
As a result, your website can rank higher in search results bringing free, organic traffic.
More visibility = More visitors = More leads/sales.
4. It Shapes Your Content Strategy
Do you often struggle with what to write about on your blog or website?
Keyword research solves that too! Once you know what people are searching for, you can create content based on real demand, not assumptions.
Example topics from keyword research:
“Best time to visit Goa in 2025”
“How to apply for a business loan in India”
“Top 10 IT companies in Hyderabad hiring freshers”
So, you’re not just writing random content, you’re writing smart content that brings results.
5. It Saves You Money (Especially in Paid Ads)
Running Google Ads or social media ads? Then keywords are even more important.
Instead of wasting money on broad or high-cost keywords, keyword research helps you:
Find low competition but highly relevant keywords
Improve your ad quality score
Lower your cost per click (CPC)
Result? Better returns on every rupee spent.
6. It Helps You Beat the Competition
Your competitors are already targeting high-ranking keywords. With proper research, you can discover:
What keywords they are ranking for
Which gaps they are missing
How you can create better content to outrank them
Using tools like Uber suggest, Ahrefs, or Google Keyword Planner, you can get detailed insights about competitors’ keyword strategies.
Strategy Tip: Find long-tail keywords (3+ word phrases) with low competition and target them smartly.
7. It Helps Your Website Grow Over Time
Keyword research is not a one-time thing. It’s a continuous process that helps your website grow month after month.
With time, you will :
Discover new trends
Update old content with better keywords
Keep your rankings fresh and strong
Example:
If your blog ranked for “digital marketing tools 2023”, you can update it with keywords like “best AI tools for digital marketing 2025”.
8. It Aligns With User Intent
Modern SEO is not just about keywords — it’s about understanding the intent behind those keywords.
There are 3 major types of search intent:
Informational: “How to lose weight naturally”
Navigational: “SBI net banking login”
Transactional: “Buy air fryer online under ₹5,000”
A smart SEO strategy focuses on the right type of keywords based on your goal. If your article is for learning, go with informational keywords. If it’s for selling a product, target transactional ones.
9. It Supports Other Marketing Channels Too
Keyword research doesn’t only help in SEO. It also improves:
Blog writing
Social media posts
Email campaigns
YouTube videos
PPC ads
So, your whole marketing strategy becomes more focused and effective.
To sum it up simply, Keyword research is the GPS of your online marketing journey.
Without it, you may take the wrong turns, go in circles, or never reach your destination.
But with it, you can go directly towards your goals with less effort and more results.
So, before you write your next blog, build your next web page, or launch your next campaign, sit down and do proper keyword research. It will guide your efforts, save your time, and multiply your success.
Steps to Follow While Doing Keyword Research
1. Understand Your Business and Audience First
Before jumping into tools and numbers, take a moment to understand:
What exactly are you offering?
Who is your target customer?
What problems are they facing?
How can your product or service help them?
For example, if you are offering yoga classes online, think like your customer:
“I want to do yoga at home, but I don’t know which classes are best for beginners.”
Once you know your audience’s mindset, your keyword research will become more focused and relevant.
2. Make a List of Broad Topics Related to Your Business
Think about all the general topics that relate to your business. These are not keywords yet, just broad subject ideas.
For example:
If you run a digital marketing agency, your broad topics might be:
SEO
Social Media Marketing
Google Ads
Website Design
Content Marketing
These topics will become the base for generating keyword ideas.
3. Start Finding Keyword Ideas (Brainstorming + Tools)
Now that you have your topics, start collecting actual keyword ideas.
You can do this in two ways:
Manual Way (Free and Smart)
Go to Google Search and type your topic → See what autocomplete suggests.
Scroll down to “People also ask” and “Related searches”.
Check competitors’ blogs and service pages.
Use Free Tools:
Google Keyword Planner (Needs a Google Ads account, but it’s free)
Ubersuggest (by Neil Patel — gives keyword ideas with search volume)
AnswerThePublic (shows what real people are asking)
Keyword Surfer Extension (Chrome plugin, shows search volume on Google)
Paid Tools (if budget allows):
These tools give deep insights like volume, competition, and keyword trends.
4. Check Monthly Search Volume & Competition
Once you have a list of keyword ideas, it’s time to filter them.
Here’s what to check:
Factor What it Means Search Volume How many people are searching this keyword monthly SEO Difficulty How tough it is to rank for this keyword CPC (Cost Per Click)Useful if you plan to run paid ads Intent What is the user looking for? Info, service, or to buy?
Golden Tip:
Choose keywords with moderate-to-high search volume and low-to-medium competition. Long-tail keywords usually give better results, especially for beginners.
5. Understand the Keyword Intent (This is VERY Important)
Every keyword has a purpose behind it. That’s called Search Intent. You must understand what the person wants when they type that keyword.
There are 4 main types of intent:
Informational Intent
This is when someone is simply trying to learn or understand something. They are looking for knowledge, not ready to buy anything yet.
Example: “how to lose weight naturally”
Your content should educate, guide, or explain in detail.Transactional Intent
Here, the person is clearly ready to take action either to buy a product or book a service.
Example: “buy yoga mat online”
Your page should help them take quick action like adding to cart, calling you, or booking a service.Navigational Intent
This happens when someone is looking for a specific website, app, or page. They already know what they want — they just want to find it.
Example: “flipkart customer care”
Make sure your website is easy to find with your brand name and service clearly mentioned.Commercial Intent
This is when someone is planning to buy, but still comparing or doing research. They’re looking at different options before making a decision.
Example: “best mobiles under 15000”
Your content should be comparison-based, with pros and cons, expert tips, and recommendations.
By understanding what your audience wants, you can create content that actually satisfies their search and that’s what Google loves to rank.
6. Check What Your Competitors Are Ranking For
This step is like spying but in a good way
Go to Google and type your keywords. Open the top 5 websites and check:
What kind of content they’ve written?
What keywords they are using in titles and headings?
Do they have FAQs, videos, or lists?
How long is their content?
You can also use tools like Ubersuggest or Ahrefs to see competitors’ top-ranking keywords.
This gives you an idea of what’s already working, so you can create something even better.
7. Organise Your Keywords into Groups or Categories
Don’t just keep a long list of keywords. Group them based on topic and intent.
Example:
If you’re running a travel agency website, organize like this:
Blog Topics — “Things to do in Manali”, “Best honeymoon destinations in India”
Service Pages — “Manali tour packages”, “Goa family trip planner”
FAQ/Informational — “Is it safe to travel to Kashmir in December?”
This makes your website clean, easy to navigate, and great for SEO.
8. Use Your Keywords Properly (But Don’t Overdo It!)
Now that you have the right keywords, you must place them smartly.
Where to use keywords:
Page Title (H1)
Meta Description
URL
Sub-headings (H2, H3)
First 100 words of your content
Image alt text
Anchor text (internal links)
What NOT to do:
Don’t stuff the same keyword 20 times. It looks unnatural and Google will penalize the page.
Instead, use related terms (LSI keywords), synonyms, and natural language.
9. Keep Updating Your Keywords Every Few Months
Trends change fast especially in 2025. A keyword popular today might lose its value next month.
Re-check your keywords every 3 to 6 months.
2. Use Google Search Console to see which keywords are bringing traffic.
3. Drop the ones that are not performing, and find new ones.
Keyword research is not a one-time job. It’s an ongoing process that helps you stay relevant, competitive, and visible online.
Follow these steps with patience, keep your content helpful and genuine, and focus on solving real problems of your audience. That’s how SEO works in 2025.
Steps to Follow While Doing Keyword Research
Keyword research may sound technical, but once you understand the process step-by-step, it becomes easy and even interesting. Whether you’re working on a website, writing a blog, or planning content for a YouTube video, keywords are the base of everything in digital marketing.
So let’s break it down in a simple, practical, and friendly way just like we explain it in classrooms or workspaces.
Step 1: Understand Your Business or Topic Clearly
Before you even start searching for keywords, first understand what exactly your business offers or what your blog/article is about.
Ask yourself:
What product/service am I promoting?
Who is my target audience? (age, location, needs)
What problems does my product or blog solve?
Example: If you’re running a yoga studio in Pune, you should be clear that your keywords should connect with people looking for yoga classes in Pune, not just general yoga advice.
Step 2: Think Like Your Customer or Reader
This is one of the most underrated steps.
Try to imagine what your potential customers or readers would type into Google if they’re looking for your service or blog topic.
Think in their language, not yours.
Ask:
What would I search if I were in their place?
Would I type “best yoga teacher near me” or “top yoga class Nashville”?
You can even ask friends or clients how they search for your kind of content.
Step 3: Create a List of Basic Keyword Ideas
Now take a notebook (or a Google Doc) and start writing down all the keyword ideas that come to your mind.
Break them into small groups:
Product or service keywords
Location-based keywords
Blog or informational keywords
Question keywords like “how to”, “what is”, etc.
Example list for a yoga site:
Yoga classes in Nashville
Best yoga teacher near me
How to do Surya Namaskar
Benefits of yoga for back pain
Step 4: Use Keyword Research Tools
Now it’s time to use some tools to check how popular your keywords are, and whether they have competition or not.
You don’t have to be techie for this. Just use simple tools like:
Free Tools:
Google Keyword Planner — Gives search volume and related keywords
Ubersuggest — Shows SEO difficulty and ideas
AnswerThePublic — Helps with question-type keywords
Google Search Auto-suggest — Just type in Google and see suggestions
People Also Ask (on Google) — Gives real-time user queries
Paid Tools (if budget allows):
SEMrush
Ahrefs
Moz
KeywordTool.io
With these tools, you’ll find:
How many people search for each keyword (monthly volume)
How hard or easy it is to rank
Similar and long-tail keyword suggestions
Step 5: Study the Competition
Before finalizing your keywords, it’s smart to check what your competitors are doing.
Just go to Google, type your target keyword, and open the top 3–5 results. See:
What kind of content they’ve written?
Are they using videos, images, FAQs?
Which keywords are repeated in their content?
You can also use tools like Uber suggest to check competitor domains and see what keywords they are ranking for.
Pro Tip: If you find a good keyword where top results are weak or outdated, that’s your golden opportunity.
Step 6: Check for User Intent Behind the Keyword
Not all keywords mean the same thing. Always ask:
“Why is the user searching this keyword?”
There are mainly 3 types of user intent.
Informational — They want to learn something
“How to start yoga at home”
Navigational — Looking for a brand/site
“Patanjali yoga classes login”
Transactional/Commercial — Ready to take action
“Join online yoga classes in Nashville.”
Choose keywords that match your goal if you’re selling, go for transactional; if you’re writing a blog, go for informational.
Step 7: Finalize and Group Your Keywords
Now take your selected keywords and organize them neatly.
Break them into groups based on where you’ll use them:
Group them like this:
Now take your selected keywords and organize them neatly.
Break them into groups based on where you’ll use them:
For website home page
For service pages
For blog topics
For FAQ section
For meta titles/descriptions
Group them like this:
Page Type — Keywords
Home Page — yoga studio in Pune, best yoga classes
Services — online yoga training, yoga teacher certification Pune
Blogs — benefits of yoga daily, beginner yoga poses
FAQs — how much do yoga classes cost, is yoga good for weight loss?
Step 8: Start Using Keywords Naturally in Your Content
Once you’ve got your keywords ready, don’t just throw them randomly.
Use them smartly in:
Page Title (H1)
Subheadings (H2, H3)
First paragraph
Meta description
Image alt texts
FAQs section
Internal links
Avoid keyword stuffing Write for humans first, search engines second. Make it sound natural and conversational just like we speak in India.
Step 9: Keep Updating Your Keyword List
Search trends change every few months. New questions come up. Old ones go out of fashion.
Make it a habit to revisit your keyword research:
Once every 3–6 months
After Google algorithm updates
Before starting any big content campaign
Step 10: Track Performance and Make Adjustments
After publishing your content, keep an eye on:
Which keywords are bringing traffic?
Which pages are ranking better?
Are users spending time or leaving quickly?
Use tools like:
Ahrefs/SEMrush (if using paid)
Accordingly, update content, change headings, or target newer keywords.
Keyword research is not a one-time jobit’s a continuous learning process. But once you get the hang of it, you’ll know exactly what to write, how to write, and who you’re writing for.
Just remember think like your audience, write like a human, and choose keywords that bring value, not just traffic.
Keyword Research in SEO 2025 and Beyond
Search engines are changing faster than ever before. What worked in SEO 2 years ago may not work today. In 2025, keyword research has become smarter, more user-focused, and much more context-based. It’s no longer about just finding high-volume keywords it’s about understanding the user behind the search.
Let’s understand how keyword research is evolving and how you should adapt your strategy accordingly.
1. Voice Search is Changing the Game
With the rise of voice assistants like Alexa, Google Assistant, and Siri, people are now searching using natural, conversational language.
For example:
Earlier people would type — best laptop under 500.
Now with voice, they ask – “Which is the best laptop I can buy under 1000 Dollars in United States?”
So what does this mean for keyword research?
You should start focusing more on:
Long-tail keywords
Question-based searches (who, what, how, where)
Conversational phrases
These are more likely to match with voice search queries.
2. Mobile-First and Local Search Are Dominating
As per recent trends, 90%+ searches in India are happening on mobile. People want fast, nearby, and accurate results.
For example:
Someone might search — “Best chole bhature near me” or “Electrician in Naperville”.
Your keyword strategy in 2025 should include:
Location-based keywords (e.g. “Yoga classes in Nashville”)
‘Near me’ searches (e.g. “Dentist near me open now”
Mobile-friendly keywords (shorter, to-the-point)
Tip: Always claim your Google Business Profile and optimize it with proper keywords.
3. Google’s AI is Smarter — So Be Contextual
Google now understands not just what users search, but why they’re searching it. This is called search intent and it’s more important than ever.
There are mainly 4 types of search intent:
Informational — “How to fix a leaking tap?”
Navigational — “Zomato customer care number”
Transactional — “Buy iPhone 15 Pro Max online”
Commercial — “Best laptops under 60k with i7 processor”
So, while doing keyword research now, you can’t just pick random high-volume words. You must match the intent behind them.
4. Focus on Topic Clusters Instead of Single Keywords
In 2025, SEO is more about topical authority. That means covering a full topic in depth, rather than just stuffing one keyword.
Example:
Let’s say you want to rank for “Digital Marketing”.
Instead of just writing one blog post, create a cluster:
What is Digital Marketing?
Types of Digital Marketing
SEO vs SEM — What’s the difference?
Career in Digital Marketing
Top Digital Marketing Tools in 2025
This strategy shows Google that your site is an authority on that subject.
5. Answer the Public — Focus on Featured Snippets & FAQs
You might have noticed that Google now shows direct answers on top of search results even before website links. These are called Featured Snippets.
If you want your content to show there, your keywords must match real questions people ask.
Use tools like:
AnswerThePublic
Google’s People Also Ask section
Quora and Reddit topics
Try to include:
Question-type headings
Short, clear, and helpful answers
Bullet points and tables (Google loves them)
6. Metrics You Should Track in 2025
While researching keywords, don’t blindly go for high volume. Focus on quality and intent. Look for:
Search Volume — But relevant to your audience
Keyword Difficulty (KD) — Choose low to medium competition
CPC (Cost Per Click) — Shows commercial value
Trends — Seasonal or trending topics (e.g. IPL, Budget 2025, etc.)
Use tools like:
Ubersuggest (Good for beginners)
Ahrefs, SEMrush, or Moz (Paid, more advanced)
7. Keep Updating Your Keyword List
One big mistake many people make they do keyword research once, and forget it. But in 2025, with fast-moving trends, your keyword list needs to be revised every 2–3 months.
Things change:
New slang comes in
New products or services launch
Competitor strategies change
Regularly update your keyword strategy based on current market trends and audience behavior.
Keyword research in 2025 is not just a technical step. It’s a deep understanding of human behavior, technology trends, and search engine logic.
To summaries:
Think like your audience
Use natural and conversational language
Focus on intent, not just volume
Optimize for voice and mobile
Build content clusters, not just one-off blogs
Keep learning and updating
When done right, keyword research can drive real traffic, real users, and real results to your website or business.
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